The Pampero Ephemeral Museum (Museu Efemero in Portuguese) was the first ephemeral art museum in the world. It started in the Bairro Alto District but quickly spread to some new spots in São Bento and Amoreiras.
The idea jump-started when Leo Burnett set up a marketing plan for Pampero’s rum, creating a place where everyday street artists could be acknowledged. For this vision to become reality, careful analysis of street art manifestations had to take place (graffiti, stencils, stickers) in order to separate true art from vandalism.
To begin your own Ephemeral Museum experience, you can visit Museu Efemero oficial website at www.museuefemero.com, a space where you may investigate the artists’ work, download audio-guides onto your mp3 (available in Portuguese and English) and even print out a map with various routes you can take to see the works.
Districts: Bairro Alto, São Bento, Amoreiras
Nearest Subway Station: Baixa Chiado / Rato
Open: Everyday
No comments:
Post a Comment